Spread Love, The Ghanaian Way

Kofi Jeffrey has spent over 20 years on 167th Street in the Bronx, home to one of the biggest Ghanaian communities in the borough. A former striker from Kumasi, he's followed the national team since the early '90s. He watched this community grow from a handful of scattered corners into what it is now, and he's been a fixture through all of it. Football gives this community a reason to gather and Kofi is one of the reasons it holds together.

Production by Bloque World

A Storyline series.

We are Public Artists in Residence for New York City’s celebration of the 2026 FIFA World Cup. The residency is coordinated through the NYC Dept. of Cultural Affairs in partnership with NYC Mayor Zohran Kwame Mamdani.